When you Ask Like An Auctioneer you can ask for more, get it, and make the kinds of asks that can change everything.

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Book bonuses include:

Courage-Making Pull Quotes
3 Strategies to ask Video Series
The "ZOFO" Challenge

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"SOLD! I have used Dia’s approach myself and it works. An early reader of her manuscript, I can say it’s a fun, fast, and fantastic read. This book is the best kind of required reading for every ambitious woman looking to advance herself and her dreams."
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Kat Gordon

Founder of The 3% Movement

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You can ask for more when you Ask Like An Auctioneer

A Communications Coach for two decades, Dia Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact.

After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.Based on the wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO).

In this bold and radical approach, you’ll learn the ONE idea that causes us to unknowingly leave money and opportunity on the table and ideas and strategies from the world of auctioneering to ensure you can courageously ask for more.
A Communications Coach for two decades, Dia Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact.

Join the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms. Put yourself in control by learning to:

Set your reserve.

You get to say no. Decide now when you’ll do that. Your reserve helps you know when to walk away and with clarity and confidence.

Understand price is a measure of value not worth.

Because your worth and worthiness are infinite. What someone will pay or do in response to your ask is only a measure of what they value, not a way to define your worth.

Find the offer in every ask.

Know what you’re offering in your ask and it becomes an opportunity for everyone, makes you a better storyteller and helps you ask for more.

…and what to do when you get a “no”.

Oh you’ll get a hard no now and again. It’s ok because you have a plan that makes the no a speed bump not a dead end on your path to reaching your goals.

After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.Based on the wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO).

In this bold and radical approach, you’ll learn the ONE idea that causes us to unknowingly leave money and opportunity on the table and ideas and strategies from the world of auctioneering to ensure you can courageously ask for more.
A Communications Coach for two decades, Dia Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact.

Author Dia Bondi photo

About Dia Bondi

Dia Bondi is the CEO and founder of Dia Bondi Communications, which helps high-performance professionals speak with power and purpose at crucial communications moments to amplify their impact and reach their goals faster.

Dia is the secret weapon behind some of the world’s most influential leaders and VC-backed founders. Dia has led workshops at corporations including Quartz, Twitter, and Meta. She helped Rio de Janeiro secure the 2016 Summer Olympics and was the communications coach for world leaders at UN gatherings.

Following a curiosity, Dia attended auctioneering school and has since translated the techniques she learned into a program that prepares women to ask for more and leave nothing on the table called “Ask Like an Auctioneer,” which catalyzed her mission to put more money and decision-making power in the hands of women so we can change everything for all of us.

Dia believes that you are your most compelling and impactful when you lead with who you are.

She lives with her family in Northern California.

Learn about all of Dia’s work by visiting diabondi.com.

Dia Bondi Bio picture

Author Bio

Dia Bondi is the CEO and founder of Dia Bondi Communications, which helps high-performance professionals speak with power and purpose at crucial communications moments to amplify their impact and reach their goals faster.

Dia is the secret weapon behind some of the world’s most influential leaders and VC-backed founders. Dia has led workshops at corporations including Quartz, Twitter, and Meta. She helped Rio de Janeiro secure the 2016 Summer Olympics and was the communications coach for world leaders at UN gatherings.

Following a curiosity, Dia attended auctioneering school and has since translated the techniques she learned into a program that prepares women to ask for more and leave nothing on the table called “Ask Like an Auctioneer,” which catalyzed her mission to put more money and decision-making power in the hands of women so we can change everything for all of us.

Dia believes that you are your most compelling and impactful when you lead with who you are.

She lives with her family in Northern California.

Learn about all of Dia’s work by visiting diabondi.com.

What people are saying

“My mind was BLOWN! I loved it! I am so excited to go into this negotiation. Before I was scared. Now, I am empowered. [The negotiation] can’t come soon enough!”

Teal H.

“I’ve never been so excited to set myself up for rejection”

Frankie B.

“Where I really asked like an auctioneer was in my title… the entire experience was eye-opening and empowering.”

Lorena V.

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